Project description:

Having worked with the sportswear distribution agency previously across its portfolio in terms of showroom, reception and retail design and install, we were asked to imagine a London Loft look and feel for the New Balance showroom in Dublin.

The brickwork suggested would have blow the budget, so we custom printed wallpaper, allowing for a custom maximum impact display module collection to comfortably feature the range of clothing and footwear, and be future proofed in its function.

The room was topped off with an aged and salvaged look recreation of Iconic Team Logos to represent the teams that wear the Brand, like Liverpool, and a huge custom box that would lift on a piston ram arm to showcase a select range for meetings.